It's been a while since I've posted here, so obviously this is important (slight tone of sarcasm - but really).
At Ecom North this past weekend, Canada's first and biggest (1000+ attendees), I met a lot of amazing entrepreneurs, brand owners, and agency owners.
A couple common mistakes really stood out to me with the younger/newer entrepreneurs that tend to shoot themselves in the foot:
1. Needing to fulfil every requirement under the sun before getting started.
Real example: A very nice lady I was speaking to was getting into the CPG supplements space, she's been working on it for months, still doesn't have a product, already wants to rework her logo, and is way too concerned about all the liabilities and insurances she should have.
All before validating her business and just putting an offer online, in front of a prospective market. When building a new business there are thousands of little invisible requirements that are frankly, just that. Invisible. All you really need to focus on first, is what you're selling, and who you're selling it to. You only run into all these little invisible "requirement roadblocks" when you go looking for them.
2. Not knowing, and not being able to admit it.
I get my best advice from people who are the best in the world at what they do by simply presenting my constraints, what I've tried, and then admitting I need help or I don't know something or how to do something.
A young entrepreneur who was also trying to build a supplement brand was speaking to me and aside from saying his supplements were organic and natural couldn't answer my questions of "who's your customer avatar? (who are you selling to", "What's your angle? (what story do you tell them)", and "What's your specific unique selling proposition (Why should they choose you?"
His answers were a slurry of "healthier option" and "organic" and "natural ingredients" and many, many, "you know???"s.
No man, I don't know. That's why I'm asking you.
Please tell me, and if you don't know, let's find out together, but I can't help you if you don't ask for it.
Lastly, in case you haven't heard yet, yep, I've built a supplement brand.
I am my customer avatar, and I'm sure there are more high performers who need a healthy dose of mental enhancement and recovery so they can move the needle with their best work.
The substances we've launched are the results of my 10+ years of testing every (healthy) substance known to man in attempts to overcome my ADHD distractibility and maintain high productivity without burning out.
We worked with leading FDA compliment labs in the USA to create these. The only downside is that they're kinda pricey, and the capsules are a bit big, but boy do they work, and that's what I'm excited about, functional substances that actually work.
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